As a supplier, you aim to ensure that what you have to offer aligns with what users want. That goes without saying. That means it is our responsibility to identify behavioural changes and translate these into new products to meet end users’ current and future needs. Both young and old.
We are less interested in fleeting trends than in more lasting, gradual changes in behaviour. Often, these changes start as a trend within a small group before eventually being adopted by the general public.
While issues such as climate change, recycling and buying local are nothing new, they are more relevant than ever.
One of the most notable food trends that emerged during the global Covid pandemic was an increased demand for comfort food. Think of homemade soups, pastas and stews. Food that makes you feel safe and warm is comforting. The lockdowns also led to an increased interest in home cooking, giving us all the time to try new recipes (Source: FoodNavigator).
Busy days and lack of time mean that many people are opting for convenience again these days. Convenience food that is quick and easy to prepare is more popular than ever. We want to eat tasty and healthy food, but it should be quick and easy. In addition to comfort and convenience, there is also more attention for health and well-being.
We look for ways to fulfil the needs of our customers and end users regarding these and other issues. Therefore, Landjuweel is now introducing a new concept that makes it even easier and more fun for consumers to put healthy, fresh and delicious potatoes on the table… It’s a potato, it’s fresh, easy, healthy and… extra delicious!
Something special happens during the preparation. If you look closely you can see it. If you listen closely you can hear it. Landjuweel introduces… PeeperPops, the flavor-it potatoes!
Are you ready for the potato revolution?
“I want to eat tasty and healthy food, but it has to be quick and easy to prepare!”Consumer in a recent study
