Private label

Have you identified a market opportunity that requires specific packaging or labelling? Thanks to our extensive machine fleet and large network of growers, we can help you exploit such opportunities. We are happy to help you work out a suitable design, packaging and presentation for private label potatoes on store shelves.

The most sustainable packaging of the moment

We stay in close contact with our foil suppliers regarding the latest technologies and available materials.

All our foils are recyclable and made from renewable materials insofar possible. This allows us to bring down the packaging’s carbon footprint to zero.

Through the years, foils have also continued to become thinner, reducing waste and recycling flows. Here, too, we continue to work on improvements.

This ensures that our potatoes are always packed as sustainably as possible.

Steampacks for convenience

The tastiest potatoes on the table quickly and easily. With our different types of steam packaging, the potatoes are on the table within ten minutes. Seasoned or natural, just what you want.

The newest packaging with a separate spice compartment is certainly special. The pop is an exciting moment during preparation. The zipper will open, releasing the delicious Verstegen herbs and adding extra flavor to the potatoes.

Just wait for the pop & ping and get ready to enjoy!


Cardboard, wood or foil tray

Special products that deserve extra attention or a tray that can be slid directly into the oven. This is no problem at all with the flow-pack machine. Labels provide the right information and branding, but printed trays or boxes are also possible.
Waste separation is easy because the tray and foil are separate from each other.

Wide choice of packaging

We have a wide choice of machines for different types of foil packaging.
A basic assortment or specialities, what is your wish?

Some of our packaging can be positioned properly upright, so that you can communicate the message even better. In this way you help your customer faster and better in choosing the right potato.

Who knows more about this?

Robin Smit

Commercial Director